(Business & Research)

Tool to Engage & Influence through Effective Presentations

Adani University brings to you a specially designed unique Certificate program on Data Visualization and Storytelling (Business & Research) which would develop participants’ presentation and story skills to overcome problems of data presentation and analysis.

About Business Storytelling

Storytelling is information sharing through a contextual narrative. It allows you to take a set of facts and ideas and communicate them to your audience in an engaging way. If your story resonates, educates, and informs, you’ll likely build deeper connections. We can persuade others to see things from a different viewpoint and ultimately influence or change behavior.
Some of the problems generally Business Leaders come across are:

Effective data visualization & storytelling helps every data‑driven person in your business.

We all need better ways to influence, build engagement and inspire people to act. From Leaders to Project Managers, salespeople to consultants, trainers to data and tech professionals, we all need to get our ideas to stick.

About the program

Storytelling is a prerequisite for great leadership today. Effective leaders all have one trait in common – the ability to drive their teams into actions that deliver impactfuloutcomes.Stories are engaging and when we tell them informally people listen, they ‘get’ what is being said, and they remember it. Yet few people in business systematically harness the natural power of stories in the workplace.
Storytelling skill is a knack and leaders today can train themselves to build this knack.This program won’t delve into myths, legends, or the hero’s journey but focus on real‑life
examples. It will show how simple story techniques are mostly invisible to the audience yet helps them feel what one wants to express and truly understand what one means.
The program will help you in knowing some tricks to storify your charts and build an ability to create an effective chart.
This program shows the uses of three key areas of ‘story’ ‑ Listening Triggering and Telling-

Program Modules

• Foundation Session
  • Welcome
  • History & Science of Storytelling
  • Story, Story Elements, Story Arc
  • Who is a Storyteller
• Visualization & Data
  • Visual and Visual Brain
  • Human Mind & Memory
  • Design, Colour, Engagement and Effectivity
  • Data and Non-data
  • Dashboarding
• Stories in Business
  • Business, Role of Decision Making
  • Stories at work, Data at work, Storytelling at work
  • Stories matter – How & Why
  • Power of Stories
  • Story spotting
• Data stories in Business
  • Data, Logic, Data Stories
  • What is Data Storytelling?
  • Role of Audience and Knowing the Audience
• Data Storytelling
  • Data Storytelling – 3X3X3
  • Data Story Patterns
• Data Storytelling & Visualization
  • Data Story Patterns
  • Data Storytelling & Data Dashboarding
  • Data Moment
• Bringing it Together
  • Building your Story Repository
  • Story Bank
  • Tips
• Visualization Tools
  • Power BI Front-end
  • Tableau & other tools – An overview
• Assessment
  • Final Assignment
  • Assessment

Engagement Model

• Case Studies
• Expert Talks by Industry professionals
• Virtual Instructor Led Training programs
• Audio/Video aids to connect between the sessions
• Assignments
• Each participant will have to provide one story audio/ video (via WhatsApp) and will be coached on the same.

Key Learning Outcomes

• Moving from describing results to sharing explanations / story supported with data & visualization
• What is a story, why a story is vital to explain data backed insights?
• Understand your data, audience, craft & share a data story best suited to the results that you are explaining
• Determine best visual model & better connect with decision makers & use stories for better decision making
• Creatively conjure explanations / visualization supported with data
• Respond with data visualization, story & information design

Who Should Attend?

• Middle-level Functional managers
• Data scientists and analysts
• Marketing & Sales professionals
• Finance Professionals & Management
• HR Professionals & Managers
• Strategic Business Heads
• Researchers & Doctoral scholars

Program Facilitators

The faculty members for this program are renowned industry practitioners, researchers and recognized academicians who bring unparalleled knowledge and insight to the classroom.

Ms. Sonia Bareja Punhani

Sonia is the Co‑founder & Chief Story Facilitator of StoryKnack. Currently based out of Lisbon, Portugal, she is an International Accredited Communication Coach & Facilitator. In addition, she is an experienced & certified Business English Coach, Trainer & Facilitator. She is an inclusive professional with 21 years of varied experience in top-tier brands such as Wrigley, Samsung, Xerox, and Tupperware. Sonia trains Management Professionals and Management / Business Students in Business English. She also mentors young adults in the US around Storytelling & Creativity.

Mr. Anshul Punhani

Anshul is the Co‑founder & Chief Story Facilitator of StoryKnack. He has been a global business leader & marketer for the last 24 years with top‑tier global brands such as Microsoft Inc., Samsung SW Asia, Monster APAC & Middle East, and Sony. Currently based out of Lisbon, Portugal he is an internationally accredited communication coach, working with CXOs across corporates, start‑ups, one-to-one corporate individuals, and universities.

When & where?

Date        : December 1 to 23, 2022 (4 weeks)
Duration : 20 Hours (8 days – 16 sessions)
Mode       : Live Online Program (MS Teams)
Timings   : Every Thursday & Friday – 2.30 p.m. to 5.15 p.m.

For Registration

CLICK HERE TO REGISTER : https://forms.gle/Z9VyhGRoujRE5aveA
Last Date to Register: 8 p.m. on Wednesday, November 23, 2022

For more details, please contact:
Centre for Continuing Education
Adani University
Adani Institute of Infrastructure Building, Near Vaishnodevi Circle,
Ahmedabad 382 421 Gujarat, India
Mobile: 9909929650 / 9824006083 / 7859968342
Landline: +91 79 2555-8313 / 2555-4911 / 2555-4910
Email: cce@aii.ac.in